The Mimoke Magazine

This is the headline launched on March 23, 2020, by Sergio Eduardo Murcia , CEO of Mimoke , the first ethical fine jewelry brand in Spain, in the face of the social and economic impact of COVID-19, in an exclusive interview for the DUPLEX Group. , a media reference in the jewelry, silversmith and watchmaking sector in Spain. In this interview, Sergio, founder of the startup Mimoke, is forceful in stating that the present and future of the jewelry sector involves digitalization, online sales and omnichannel. The current situation, subject to the uncertainty caused by the COVID-19 pandemic, has accelerated...

HOW TO ANALYZE A DIAMOND? FEBRUARY 13, 2020, Econews Today Have you heard of the 4 C'S? Sergio Murcia, CEO and founder of Mimoke ethical jewelry, tells us how to analyze a diamond. Jewelry has always had that share of mysticism and coldness that comes from being an exclusive product and what it generates in the customer's purchasing experience. “We all know a little about cars, textiles, and food, but almost no one knows about jewelry; “It is a sector that is not very given to giving explanations,” says Sergio. Mimoke is an ethical fine jewelry brand that cares for...

LABORATORY DIAMONDS OR DIAMONDS CREATED AN EMERGING INNOVATION THAT IS ALREADY CONSOLIDATED IN MARKETS SUCH AS THE AMERICAN OR ENGLISH ONE. The jewelry market already experienced the arrival of synthetic rubies and sapphires at the beginning of the 20th century and synthetic emeralds in the 1930s. The appearance of these materials, obtained in the laboratory, did not take away the magic of either the natural gems or those created in the laboratory. Synthetic stones entered to satisfy a demand for high jewelry products, more accessible, sustainable and varied for consumers and professionals in the sector. The latest innovation in this...

Today is June 5, 2019, World Environment Day. Although for many it has gone unnoticed, it is a very important day. And an excuse to talk about the momentum we are experiencing as a society. The ecological transition or sustainable transition is increasingly necessary, inevitable I would say. Demonstrations for the environment every Friday. Patagonia donates the 10M that is saved from Trump's new tax code for the fight against climate change. The Ocean Clean Up project is already underway to clean up plastic islands in the Pacific. My name is Sergio Murcia and I take advantage of World Environment Day to...