"There is only one possible showcase, the online one", Sergio Eduardo Murcia, CEO of MIMOKE, for Grupo DUPLEX

This is the headline launched on March 23, 2020, by Sergio Eduardo Murcia , CEO of Mimoke , the first ethical fine jewelry brand in Spain, in the face of the social and economic impact of COVID-19, in an exclusive interview for the DUPLEX Group. , a media reference in the jewelry, silversmith and watchmaking sector in Spain.

In this interview, Sergio, founder of the startup Mimoke, is forceful in stating that the present and future of the jewelry sector involves digitalization, online sales and omnichannel. The current situation, subject to the uncertainty caused by the COVID-19 pandemic, has accelerated adoption in all e-commerce sectors. There is a historical before and after for all industries and in particular the luxury and jewelry industry:

"We do not know when the customer will be willing to set foot in a store again," which is why Sergio advises the sector to enhance their corporate websites and convert them into e-commerce , if they do not have the capacity or knowledge to create or improve an e-commerce. commerce, bet on other marketplace platforms that provide visibility of our products at a national and international level.

Read the entire interview at: DUPLEX Group