What is a lab created diamond?
Created diamonds are real diamonds, not imitations. They should not be confused with zircons, moissanites or other gems that claim to be imitations.
The near future of the diamond industry
"Over the last 25 years, lifestyles have evolved and purchasing patterns have changed. The diamond buyer is much more educated about the product. Many buyers are realizing that 'rarity' is little more than a myth ." Sergio E. Murcia CEO & Partner, Mimoke Fine Ethical Jewelry
Why do Millennials positively value lab-created diamonds?
Throughout history, each new generation changes the way they behave, relate, and understand what is right or not. This implies a substantial change in the rules of the game in relation to the way of consuming, the type of products purchased, the way of accessing them and the inherent relationship that consumers have with brands. And jewelry is not exempt from the impact of the generational change in jewelry consumption.
COVID-19, special days: how to wear and keep your jewelry perfectly clean.
Like practically all materials, jewelry can harbor the C0VID-19 virus if exposed to this, like plastic, cardboard or wood, therefore it is essential to know how to clean and prevent take care of the jewelry.
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