The Mimoke Magazine

"Over the last 25 years, lifestyles have evolved and purchasing patterns have changed. The diamond buyer is much more educated about the product. Many buyers are realizing that 'rarity' is little more than a myth ." Sergio E. Murcia CEO & Partner, Mimoke Fine Ethical Jewelry

Throughout history, each new generation changes the way they behave, relate, and understand what is right or not. This implies a substantial change in the rules of the game in relation to the way of consuming, the type of products purchased, the way of accessing them and the inherent relationship that consumers have with brands. And jewelry is not exempt from the impact of the generational change in jewelry consumption.

Like practically all materials, jewelry can harbor the C0VID-19 virus if exposed to this, like plastic, cardboard or wood, therefore it is essential to know how to clean and prevent take care of the jewelry.

This is the headline launched on March 23, 2020, by Sergio Eduardo Murcia , CEO of Mimoke , the first ethical fine jewelry brand in Spain, in the face of the social and economic impact of COVID-19, in an exclusive interview for the DUPLEX Group. , a media reference in the jewelry, silversmith and watchmaking sector in Spain. In this interview, Sergio, founder of the startup Mimoke, is forceful in stating that the present and future of the jewelry sector involves digitalization, online sales and omnichannel. The current situation, subject to the uncertainty caused by the COVID-19 pandemic, has accelerated...