The Mimoke Magazine — CEO

"Over the last 25 years, lifestyles have evolved and purchasing patterns have changed. The diamond buyer is much more educated about the product. Many buyers are realizing that 'rarity' is little more than a myth ." Sergio E. Murcia CEO & Partner, Mimoke Fine Ethical Jewelry

This is the headline launched on March 23, 2020, by Sergio Eduardo Murcia , CEO of Mimoke , the first ethical fine jewelry brand in Spain, in the face of the social and economic impact of COVID-19, in an exclusive interview for the DUPLEX Group. , a media reference in the jewelry, silversmith and watchmaking sector in Spain. In this interview, Sergio, founder of the startup Mimoke, is forceful in stating that the present and future of the jewelry sector involves digitalization, online sales and omnichannel. The current situation, subject to the uncertainty caused by the COVID-19 pandemic, has accelerated...