Sergio E. Murcia, CEO and founder of Mimoke, accepts the challenge of making a presentation via Instagram live from @mubri, the official IG channel of Mubri , the main business organization dedicated to the enrichment and advancement of women's professional activity. in the jewelry and watch industry.
Sergio on May 14 at 5 p.m. from IG LIVE will talk about new consumers and the new consumption of High Jewelry. And Mimoke's role at this time as a pioneering brand dedicated to ethical jewelry and jewelry made with diamonds created in Southern Europe.
"Mimoke is a start-up that aims to improve the general perception of consumers about the fine jewelry sector through the online channel and marketing only products with created diamonds, recycled 18-karat gold, 3D design and sustainable packaging ," says Sergio. E. Murcia.
The firm uses in its jewelry—it also includes wedding bands and personalized pieces— synthetic diamonds in color G (Top Wesselton), VS1 purity and Excellent or Very Good cut . Diamonds with a size above 0.50 carats are certified by the international gemological laboratory, IGI.