The Mimoke Magazine — Alta Joyeria Ética

Throughout history, each new generation changes the way they behave, relate, and understand what is right or not. This implies a substantial change in the rules of the game in relation to the way of consuming, the type of products purchased, the way of accessing them and the inherent relationship that consumers have with brands. And jewelry is not exempt from the impact of the generational change in jewelry consumption.

This is the headline launched on March 23, 2020, by Sergio Eduardo Murcia , CEO of Mimoke , the first ethical fine jewelry brand in Spain, in the face of the social and economic impact of COVID-19, in an exclusive interview for the DUPLEX Group. , a media reference in the jewelry, silversmith and watchmaking sector in Spain. In this interview, Sergio, founder of the startup Mimoke, is forceful in stating that the present and future of the jewelry sector involves digitalization, online sales and omnichannel. The current situation, subject to the uncertainty caused by the COVID-19 pandemic, has accelerated...

LABORATORY DIAMONDS OR DIAMONDS CREATED AN EMERGING INNOVATION THAT IS ALREADY CONSOLIDATED IN MARKETS SUCH AS THE AMERICAN OR ENGLISH ONE. The jewelry market already experienced the arrival of synthetic rubies and sapphires at the beginning of the 20th century and synthetic emeralds in the 1930s. The appearance of these materials, obtained in the laboratory, did not take away the magic of either the natural gems or those created in the laboratory. Synthetic stones entered to satisfy a demand for high jewelry products, more accessible, sustainable and varied for consumers and professionals in the sector. The latest innovation in this...